From concept to execution — №4 Phaeton Energy

Cryptocurrencies such as Bitcoin and Ethereum are becoming increasingly popular with investors. However, they have come under scrutiny for their high energy usage. Cryptocurrency works through a process called crypto mining. It is a process of solving a computational puzzle and storing the transactions into a blockchain. This process requires significant computing power, which consumes much energy from electricity and other energy sources such as coal and gas. Bitcoin miners alone consume about 60 to 125 TWh of energy annually. It is equivalent to around 0.6% of global electricity and ties the energy consumption such as Austria (75 GWh) and Norway (125 GWh). In addition, numerous other cryptocurrencies are adding to the enormous energy consumption, which adds to the carbon footprint.

In addressing this major problem, Phaeton has taken a significant step into sustainable and green energy to drive its blockchain platform by establishing a Phaeton Energy silo. The silo is focused on the investment and development in solar and hydrogen power and, to some degree, wind power. In line with our ESG ethos, Phaeton Energy treats these renewable energy sources as a horizontal silo by integrating them with other Phaeton Blockchain silos such as datacentres and smarter communities. This end-to-end strategy aims to drive more value based on a sustainable business model.


Brett Endersby (Managing Director) and Mark Imrie (Operations Manager) manage Phaeton Energy.

Brett is a 30-year veteran of the Property industry in Perth, with an extensive background in site selection and acquisition, ownership structures, debt raising, complex negotiations, project management and development delivery.

Mark has work exclusively in the renewable energy sector in Western Australia for the last 6 years. This local focus has given him a unique insight into the sector at a granular level and gives Phaeton Energy the broad stakeholder contacts to effectively pursue its ambition of becoming the leading provider of renewable energy solutions.


Phaeton Energy is partnering with industry leaders to develop these projects and maximise returns. To assist with the sale of energy Phaeton Energy has partnered with Amanda Energy to provide a power purchase agreement across our South West Inter-connected plants. To assist is the design, development, operation and management of our plants we will be partnering with EMC Asset Management.

Amanda Energy

Amanda Energy is the largest locally owned independent energy retailer in Western Australia. Since 2010 they have been focused on providing WA businesses the best energy plans customised to their specific business needs. Amanda focus on acquiring energy plans that tailor to their client’s businesses from the leading alternative gas, solar & electricity providers.

EMC Asset Management

EMC Asset Management (EMCAM) is a market leader in the management of solar energy, battery storage and micro grid systems.

EMCAM is a Proudly 100% Australian owned business, headquartered and operated from Fremantle Western Australia. The EMCAM business grew from a division within the former EMC business in response to the demand for a dedicated renewable energy generation asset management business. Specialising in the operation and maintenance of mixed renewable energy micro grid systems to islands and remote edge of grid systems.


Phaeton Energy is not a typical standalone renewable energy source such as an isolated solar farm or a hydrogen plant. Instead, Phaeton maximises a project’s value by integrating other Phaeton business elements into an energy project. The integrated model includes the following features.

Community Solar Farms

The directors of Phaeton Energy will manage the roll-out of several solar farms in Australia and later internationally. This concept is ideally suited to Phaeton’s Blockchain in creating a decentralised network of Datacentres powered by renewable energy. The solar farm roll-out includes:

· Decentralised Community Solar Farms producing approx. 1MW of power on 1HA of land.

· The demand for electricity in regional or peri-urban locations is exceptionally unstable.

· The approval process is faster than larger 5MW plus Solar Farms.

Hydrogen Energy

Phaeton Pty Ltd is working with NanoMem, a solutions-based group that create and manufacture meta membrane products. Nanomem has a partnership with Monash University and Murdoch University in commercialising the next generation of meta membrane technology. Once this technology is advanced, the aim is to support the roll-out of the solar farms by Hydrogen systems as backup support.

Battery Storage

Phaeton is working with manufacturers of Vanadium Redox batteries. These batteries will be incorporated with the solar farms to store the surplus electrical power for later use. The advantages of vanadium batteries include almost unlimited energy capacity simply by using larger electrolyte storage tanks and can be left entirely discharged for long periods with no ill effects.

Carbon Credits

Australian Carbon Xchange (ACX) has appointed Phaeton Technology to create and develop a Marketplace for Carbon Credits. ACX is natively built on one of the Phaeton Sidechains to serve the Carbon Credit industry. The development of solar farms and their adjacent land offer opportunities for creating Carbon Credits. ACX offers a Carbon Credit exchange where Carbon Credits can be traded.


Depending on the size of the property, its location and soil conditions, Phaeton Energy will evaluate whether agrivoltaics can be incorporated. Agrivoltaics is defined as co-developing the same land area with solar energy with agriculture. This new farming method combines Solar electricity generation with traditional farming on common agricultural land. As a result, the Agrivoltaics system gives better productivity than conventional farming. For example, researchers report that Agrivoltaics systems can increase land productivity by 60 per cent.

Modular Datacentres

As per the previous chapter, Phaeton Blockchain Datacentres will be powered by renewable energy. These datacentres will be linked to all proposed solar farms rolled out in regional and urban environments. In addition, these datacentres include energy efficiency with a 100% redundancy package with an exceptionally low carbon footprint.

Smarter Housing Community

Where there is an energy source, there is the potential to create a Smart Housing Community. Should surplus land or neighbouring land close to the solar farm, Phaeton will master-plan, design, and develop these communities with Smarter Homes under its real estate division.

Smart Commercial Centre

Phaeton’s real estate division would consider developing small commercial centres with battery charging stations or hydrogen gas supply. These developments will be considered where the solar farm or a neighbouring site is on a major arterial route with a primary electrical power grid. There is growing uptake of electric vehicles, and we will soon see hydrogen-powered ones in the very new future. These smaller commercial centres will also be complemented by a convenience or grocery store, food and beverage outlets and other speciality stores. Depending on demand, some short-term accommodation could also be incorporated.

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Phaeton utlilises Blockchain Technology to create sustainable communities for future generations using our own independent Blockchain platform.

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Phaeton Technology

Phaeton utlilises Blockchain Technology to create sustainable communities for future generations using our own independent Blockchain platform.